IT’S SILLY IF IT’S NOT PHILLY

The Philadelphia B2B campaign uses AI-generated visuals to elevate the brand’s heritage and authority, showcasing pro-kitchen scenes, delivery chests, and a custom “Philly Certified” plaque that signals true authenticity. Branded post-launch gear and a practical “Philly First Aid Kit” honor back-of-house teams, positioning Philadelphia not just as an ingredient, but as a trusted badge of excellence in professional kitchens.