UNIFY, A Gamified Advocacy Platform for UN Women

UNIFY is a mystical, story-led mobile experience designed for girls 10+ that transforms everyday play into acts of empowerment.

Created in response to declining awareness of UN Women in North America and research showing girls begin doubting their intelligence as early as age six, this concept reimagines activism through gamified storytelling.

By linking in-app missions to real-world impact, UNIFY nurtures confidence, creativity, and leadership in the next generation. With a cross-platform strategy across Spotify, YouTube, TikTok, Instagram, and parent-targeted outreach, the campaign meets Gen Alpha where they already are, play.

More than a game, UNIFY builds lifelong advocates.