NIGHTS AT THE MUSEUM

This mock rebrand for the American Museum of Natural History introduces a modern logo and bold visual system inspired by the museum’s architecture and iconic exhibits. The accompanying “Nights at the Museum” campaign brings the identity to life with vibrant pop-art graphics, immersive digital moments, and merch that reimagines the museum after dark. Together, the rebrand and campaign position AMNH as a place of ongoing discovery where history feels alive, exciting, and worth returning to.